Sunday, February 9, 2014

The Generics Pharmacy and Kuya Kim partner to promote generic medicine awareness

Matanglawin host & TV Patrol’s weatherman Kuya Kim Atienza recently partnered with the country’s largest drugstore chain, The Generics Pharmacy (TGP), to promote generic medicine awareness in the Philippines.

Passionate in his advocacy of a healthy Filipino community and having gone through a massive stroke and currently battling a rare medical disorder, Kuya Kim believes that aside from the quality of a certain medicine, price is highly crucial especially with the current state of healthcare systems in the country and when it is assumed generally by private individuals.
 TGP President and CEO Benjamin Liuson (left), and TGP Chief Marketing Officer Philip Tan (right) with the company’s newest brand ambassador, Matanglawin host Kuya Kim Atienza.

"When I had my stroke, I realized just how pitiful our healthcare system is. What’s worse is that if you are not that well off and you suddenly get sick, it will probably cost you a fortune especially with those expensive treatments and the increasing price of medicines,” shared Kuya Kim.

“This has been my motivation to push for affordable yet equally safe and effective alternatives when it comes to medicines. For someone who needs to spend a lot on a daily basis as treatment for my sickness, this includes constant intake of paracetamol for the pain, I am thankful that we have generic medicines that are readily available in the market today,” he added.

Kuya Kim, a health buff and fitness enthusiast, was recently diagnosed with the Guillain-Barre syndrome, a rare disease that causes the body’s immune system to attack the nerves, and when not treated early, can paralyze the entire body.

He was featured in TGP’s latest multi-media campaign featuring the human clinical study conducted by the De La Salle Health Sciences Institute (DLSHSI) to prove the safety and efficacy of the TGP Paracetamol, the company’s first private label generic medicine. 

TGP Paracetamol TV Ad with Kuya Kim

The TGP Paracetamol is the first clinical and human-trial tested private label generic medicine brand that is proven to be in equal effectiveness to off-patent brands. This was tested via a randomized three-way crossover single dosed bioequivalence study against the leading and innovator paracetamol brands in the market.

“Kuya Kim is the epitome of a true survivor. His experience, both in his medical battles and in his career, provides great credibility and truthfulness in our advocacy towards the promotion of generics in the country,” said TGP President and CEO Benjamin Liuson.

The Generics Pharmacy - An Enterprise and an Advocacy for Cheaper and Effective Medicine

With over 1,600 franchised outlets nationwide, TGP is strengthening its pro-health advocacy by getting reputable and well-known personalities like Kuya Kim and Batangas Governor Vilma Santos-Recto to support their cause.

The company is committed to providing the highest quality of healthcare possible at a very affordable price by adding to its wide range of generic medicines like vitamins, maintenance medicines for the heart, diabetes and cholesterol, and the new TGP Paracetamol, which can be bought at only P1.00 per tablet in all TGP outlets.

TGP also offers its customers a Dial-A-Doctor service wherein they can get free medical consultation from a doctor on duty and receive recommendations right away by simply dialing 732-3333. The service is available from Monday to Saturday, from 8:30 AM to 5:30 PM.

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