Saturday, April 19, 2014

Unilever Pureit, non-electric water purifier to meet US EPA standards

Pureit is Unilever Philippines' newest brand. It's the largest selling brand of in-home water purifiers in the world, starting with Excella, a non-electric water purifier that converts tap water and even untreated water into guaranteed clean and safe drinking water.

Photo courtesy of NDRC
About 5 years ago, I discovered about Charity: Water, a non-profit organization whose mission is to bring clean and safe drinking water to every person on the planet. According to them, about 800 million people don't have access to clean drinking water. That’s 1 in 9 of us. That is why it is our mission, in our own little ways, to conserve water and probably join any campaign to help others have clean and safe drinking water.

Water purifiers, as we all know, require electricity to work. But I am amazed to discover that there is also one water purifier that doesn't require any electricity or battery. That is Pureit.

Brian Duruin, Pureit brand manager, explains about the product

Pureit Excella is the only non-electric water purifier that meets the microbiological safety norms criteria of the US Environmental Protection Agency (EPA), the regulatory body with the most stringent standards for safe drinking water all over the world.

Photo courtesy of Water Filter Lady

Importance of Safe Drinking Water

Clean and Safe Drinking Water: A Global Concern
In developing countries, around 80% of diseases are water borne. According to United Nations (UN) estimates, over 884 million people, including 16 million Filipinos, have no access to clean and safe drinking water.

It is painful to see people living in poverty-stricken areas around the world drinking very dirty water just to quench their thirst. I would also see dogs drinking very dirty water on the streets because no one would serve them clean water.

In 2010, UN declared that “access to safe and clean drinking water and sanitation is a human right essential to the full enjoyment of life” and one of the Millennium Development Goals is to halve, by 2015, the proportion of population without sustainable access to safe drinking water.

Photo courtesy of Waters

The Amazing Product
In response to the global challenge, Unilever set out to provide access to safe and affordable drinking water to millions of people, through in-home water purification. Unilever technical experts across global research centers in the United Kingdom and India worked with technology partners, government bodies, and scientific and public health institutions to develop Pureit - an effective and affordable solution that provides access to safe, clean drinking water.

A demonstration showing how orange juice can appear as clear water after purification

Today, Pureit helps protect more than 45 million lives, and is the world’s largest selling in-home water purifier brand, creating a global footprint across 13 countries including India, Brazil, Mexico, China, Indonesia, Pakistan, Bangladesh, Sri-Lanka, Nigeria, Uganda, Kenya and Ghana.

What are the key advantages of using Pureit?
  • No Boiling : Removes harmful germs to give water that is ‘as safe as boiled’
  • No Expensive Bottled Water : No need to buy unsafe and yet expensive bottled water
  • No Electricity : Advanced technology that needs no electricity
  • No Continuous Tap Water : Just pour normal water (used for drinking) into Pureit to get water that is ‘as safe as boiled’
  • No Maintenance : Easy to install and maintain, needs no plumbing

Water Problems in the Philippines
The Department of Health reveals that waterborne diseases remain a severe public health concern with about 4,200 deaths and 770,000 cases of illness each year from water borne diseases. According to a Philippine Human Development report, one in every five households in 24 provinces gets water from unsafe and questionable sources.

This explains why most Filipino households do not trust tap water for drinking. Surveys report that more than 50% of urban Filipino households buy expensive drinking water from water refilling stations. Meanwhile, roughly 20% of urban households boil water taken from the tap, an expensive and risky practice.

“Central to Unilever’s mission to make sustainable living commonplace all over the world, we are launching Pureit to provide Filipino families with access to guaranteed clean and safe drinking water, as certified by both international and local health institutions like the Department of Health and the Philippine Public Health Association,” said Brian Duruin, Pureit brand manager.

State-of-the-Art Purification Technology
Pureit Excella turns potentially dangerous tap water into a fountain of health by purifying water twice, giving users complete germ protection.

How Unilever Pureit Works

The first level of purification consists of three (3) simple yet valuable layers of protection where water initially passes through:
(1) The Germkill Processor that disinfects the water of almost all bacteria, viruses and germs.
(2) The Advanced Microfiber Mesh that filters out precipitates such as visible and invisible dust and dirt particles, as well as metallic impurities.
(3) The Carbon Polisher that removes pesticides, chlorine, and odor from the water, before it goes to the second level of purification.

The second level purification is performed by the Micro-charged Membrane, which further purifies the water by removing any remaining parasites or bacteria—assuring families of protection against diseases. The end product is clear, fresh, and natural-tasting water that’s free from harmful agents.

As a tabletop device, using Pureit Excella also eliminates the hassle of buying expensive water from water refilling stations and the associated risk of contamination through unclean containers or storage rooms.

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