Monday, August 11, 2014

Schick's Smooth Lee Promo offers an adventure of a lifetime


Join Schick razor’s newest craze #SMOOTHLEEADVENTURE promo where participants will be asked to create their own Schick television commercial using the Smooth Lee Adventure mobile application. The promo runs from August 1 to September 30, 2014

HOW TO JOIN
Participants joining the promo will be asked to download the “Smooth Lee Adventure” mobile application in IOS Apple and Android. Those downloading and playing with the app can now star in their own Schick TV commercial. 

The videos created will then be converted to Youtube and the contestants will be prompted to “share” and/or “join” the promo. Those who opted to join the promo will have to register and submit their entries at the Schick website.

Schick Exacta 2: Smooth Lee fights for precision

Once entries are registered and approved by Schick Philippines, the videos will already be made public on youtube. Qualified entries will be posted on Schick’s official Facebook page and will be raffled off to determine the winners. 

PRIZES
The Grand Winner will win a trip to Hongkong and Macau for four days 3 nights with a free tour at Ocean Adventure and HongKong Disneyland and a $500 USD pocket money. Apple I-Pad Air for the second prize winner and a Samsung Galaxy Tab Pro 8.4 for the third prize winner.

There will also be 50 consolation prizes of Schick gift packs. 


OBJECTIVES
“We wanted the consumers to experience Schick Exacta 2’s refreshing, liberating, and stress-free shaving as Exacta 2 offers one-push cleaning button that helps remove hair easily. Exacta 2 likewise aims to precisely target hair in hard to reach areas leaving a smooth shave. We want to connect Schick with the consumers and in today’s growing number of smart phones in the market, we chose to do an app and a digital promo to make it more exciting and fun for the consumers,” Claire Guevarra, Schick Senior Brand Manager said. 

“Through this promo, we will pursue our goal of not only encouraging the public’s creativity with the use of the App that we developed for them, but more importantly the importance of good grooming and self confidence that we packaged in a fun and interactive way via the Smooth Lee app” said MJ Tiquia, Schick’s product manager.

Per DTI permit number, DTI-FTEN SPD Permit No. 0043 Series of 2014.


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