EARTH HOUR 60+
I WILL IF YOU WILL
Campaign
The I WILL IF YOU WILL Campaign
We can do our share to save the environment through the power of social media. The I WILL IF YOU WILL campaign empowers people to share a personal dare with the world by asking everyone: what are you willing to do to save the planet?
The concept of I WILL IF YOU WILL centers around providing a social contract between two parties – connecting one person, business or organization to a ‘promise’ and their friends, family, customers or members to a ‘challenge’ – uniting them behind the common goal of creating a positive environmental outcome.
"I WILL IF YOU WILL gives every individual the opportunity to inspire their friends, colleagues and neighbors to take sustainability actions not just on the hour, but beyond the hour. The more people can inspire their networks to change the world we live in, the bigger our efforts will be," says Earth Hour co-founder Andy Ridley.
WWF-Philippines encourages you to share your I WILL IF YOU WILL dare publicly through social media. Post it on Facebook, upload it on Youtube, tag your friends on Twitter! Friends can be invited to participate and accept each challenge using these tools.
The simple promise can range from recycling, to switching to energy-efficient light bulbs, turning off your mobile charger, or vowing to go paperless.
Earth Hour 2012 International - "I Will If You Will" Challenge
Mechanics
for Facebook
• On your Facebook wall, post a new statement that you will do for the environment, when your friend whom you will tag for a dare, take your challenge. For example, "I will stop smoking if Emilio will stop watching dolphin shows."
• On your Facebook wall, post a new statement that you will do for the environment, when your friend whom you will tag for a dare, take your challenge. For example, "I will stop smoking if Emilio will stop watching dolphin shows."
• At the end of the statement, declare your support
to Earth Hour by adding this line “I support Earth Hour. Please support it
too.” and tagging WWF Philippines.
--------> You may do this as frequent as you can.
WWF Director General Jim Leape with his "I Will If You Will" Challenge
Mechanics
for Twitter
• On your Twitter, tweet what you will do for the environment, when your friend whom you will tag for a dare, take your challenge. For example, "I will stop smoking if Emilio will stop watching dolphin shows."
• On your Twitter, tweet what you will do for the environment, when your friend whom you will tag for a dare, take your challenge. For example, "I will stop smoking if Emilio will stop watching dolphin shows."
• At the end of the statement, declare your support
to Earth Hour by adding this line “Let’s support #Earth Hour.” and tagging
#IWIYW (short for: I Will If You Will) and @WWF_Philippines.
Example: I will use the stairs instead of
elevator if @popazrael will reduce his water consumption :). Let’s support
#EarthHour! #IWIYW @WWF_Philippines
--------> You may do this as frequent as you can.
--------> You may do this as frequent as you can.
Earth Hour Music - "I Will If You Will" Challenge
About Earth
Hour
Earth Hour began as a single-city initiative in 2007 and has since grown to be a 5251-city strong global movement, reaching 1.8 billion people in 135 countries across all seven continents.
Earth Hour began as a single-city initiative in 2007 and has since grown to be a 5251-city strong global movement, reaching 1.8 billion people in 135 countries across all seven continents.
Earth Hour Philippines has led the global
switch-off since 2009, ranking number one globally in terms of town and city
participation for 3 consecutive years. We have record-breaking numbers to prove:
1554 Philippine cities
and municipalities switched off in 2011,
1076 in 2010,
647 for 2009,
and over 50
during the country’s inaugural Earth Hour switch-off in 2008.
On March 31, 2012, from 8:30pm to 9:30pm, WWF-Philippines will again stage Earth Hour to inspire Filipinos to switch off
their lights and encourage everyone to save planet Earth.
For more information, please follow:
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