Friday, June 15, 2012

Shell launches a new generation of performance fuels

Shell launches its latest generation of premium performance fuels namely: (1) Shell V-Power Nitro+ Gasoline, (2) Shell V-Power Nitro+ Racing and (3) Shell V-Power Nitro + Diesel. The Philippines is one of the first countries in the world to see the introduction of the new premium performance fuels, which will directly replace the Shell V-Power fuels and Shell Super Premium currently available in the Philippines.

New Shell V-Power Nitro+ fuels are formulated to help improve engine performance and deliver more power and responsiveness compared to Shell Standard Fuels. The fuels are designed to start acting instantly in your engine. “With these new gasoline and diesel fuels, we have built on the innovative and successful platform established by our best-selling Shell V-Power fuels and developed new formulations, designed to improve performance and to act instantly in your engine,” says Anthony Lawrence Yam, VP for Retail, Pilipinas Shell Petroleum Corp (PSPC).

The next step in our performance fuel technology
The introduction of Shell V-Power Nitro+ fuels builds on more than a century of experience in fuels development by Shell. “We have around 120 passionate fuels scientists and specialists across the globe working on fuels innovation, development and implementation to meet the evolving needs of customers and their cars,” says Mae Ascan, Fuel Scientist from Shell Global Solutions. “At Shell, the development of fuel technology is an on-going process. Shell V-Power Nitro+ is the latest example of this -- the next step in the Shell V-Power performance fuel technology story.”

Shell V-Power Nitro+ Gasoline replaces Shell Super Premium
Over the years, car engines have evolved, as have our consumers’ needs. In response, Shell developed Shell V-Power Nitro+ Gasoline to replace Shell Super Premium.

“Shell V-Power Nitro+ Gasoline is our latest technology designed to improve performance and act instantly in your engine. The product contains increased detergents designed to prevent and clean-up deposits that affect engine performance. We have also increased the friction modifier content designed to instantly reduce friction in critical engine areas, thereby helping the engine deliver more power,” said Pia Que-Ang, Shell V-Power Brand Manager.

Track to road technology transfer with Ferrari
An integral part of Shell’s commitment to innovation in fuels development is its technical partnership with Ferrari. Fuels Scientist Mae Ascan : “Our close-working relationship with Ferrari provides us with an environment to test new fuels in extreme conditions. This gives us a better understanding of what will deliver improved power and performance. For example, in the Shell V-Power Nitro+ Gasoline available at the pump, we use the same friction modifiers as in the race fuels we develop for Ferrari Formula One cars.”

Designed to improve performance and act instantly in your engine
Shell V-Power Nitro+ fuels are designed for use in whatever car you drive and are formulated to get to work instantly when they hit the engine. The fuel formulations are designed to help control the build-up of deposits in new engines and help remove deposits in older engines to ultimately help improve performance.

Our Shell V-Power Nitro+ Diesel, for instance, is an improved formulation that contains a new, more powerful detergent technology for faster and more effective clean-up of diesel fuel injector systems compared to Shell Standard Fuels, ready to act instantly when it hits the engine in even the latest generation of diesel engine technologies. In this way it is designed to restore and maintain engine power through active engine protection.

Shell V-Power Nitro+ is not to be confused with Shell FuelSave fuels which are formulated with Shell instantaneous fuel economy formula developed to help customers save fuel. Shell V-Power Nitro+ is highly formulated and designed to help customers’ cars perform to their potential, whatever type of vehicle they drive.

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