Monday, September 6, 2010

Canon launches GreenNation campaign

Canon Marketing (Philippines) Inc. (CMPI), a leading imaging company, has launched its local efforts supporting the worldwide Canon Green campaign. Dubbed as Canon GreenNation, the campaign was launched on July 8, 2010 at TGIF in Bonifacio High Street, Fort Bonifacio, Taguig City.

Canon GreenNation is a sustainable environmental program that focuses on the proper disposal of PIXMA and Selphy ink cartridges and toners. It aims to instill caring for the environment a part of the lifestyle of every citizen of Canon GreenNation.

It doesn’t take much to be a citizen of Canon GreenNation, just the willingness to cooperate and a smile that says it’s fun to save mother Earth. Even the lovely winners of Miss Earth — Ms. Philippines-Earth Kris Psyche Resus, Ms. Philippines-Water Emerie Dale Cunanan, Ms. Philippines-Air Rene Rosario McHugh, and Ms. Philippines-Ecotourism Angela Fernando — are proud citizens of GreenNation. As ambassadors of the environment, Ms. Earth Foundation, Inc. constantly pursues partners in their advocacy of resuscitating Mother Earth and undoing human damage to the environment.

GreenNation’s first project is an ink cartridge collection program, which was also launched alongside the campaign. With this, Canon Selphy and PIXMA users can simply place their empty printer cartridges in designated recycling bins inside Canon concept stores in malls. While Canon ink cartridges contain no harmful chemicals, throwing them properly instills discipline and serves as an example to the younger generation.

The campaign favors the safe disposing of ink cartridges as it works better for PIXMA or Selphy printers compared to refilling them with non-Canon ink. Doing so would eventually damage printers. Moreover, the proper disposal of used ink cartridges drastically reduces landfill to approximately 86% by separating metal, plastics, sponges and ink residues   where metal and plastics are recycled.

The recycling bins are located at the Canon Showroom (McKinley Hill, Taguig), Canon Customer Care Center (Paseo De Magallanes, Makati), Canon Customer Care Center (Liberty, Mandaluyong), Canon Dzone Megamall, Canon Dzone Mall of Asia, and Canon Dzone SM North EDSA. The recycle bins was deployed at Canon Dzone Glorietta and Canon Dzone Trinoma before July ended.

My batchmates from DLSU: TJ & Marge

Canon invites everyone to join GreenNation and be part of the solution towards a greener future.

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